Emerald Send vs Instantly, side by side.
Both send cold email from many inboxes, warm them up and collect replies. The plans cost about the same. The differences are in what each price includes, how you are billed, and how long each company has been around.
- Entry plan
- Emerald SendStarter, $47/mo · $37 annual
- InstantlyGrowth, $47/mo · $37.60 annual
- Entry limits
- Emerald Send2,000 active leads · 10,000 emails/mo
- Instantly1,000 contacts · 5,000 emails/mo
- Middle plan
- Emerald SendGrowth, $97/mo · $77 annual
- InstantlyHypergrowth, $97/mo · $77.60 annual
- Middle limits
- Emerald Send25,000 active leads · 100,000 emails/mo
- Instantly25,000 contacts · 125,000 emails/mo
- Top self-serve plan
- Emerald SendScale, $297/mo · $237 annual
- InstantlyLight Speed, $358/mo · $286.30 annual
- Top limits
- Emerald Send100,000 active leads · 500,000 emails/mo
- Instantly100,000+ contacts · 500,000+ emails/mo
- Done-for-you Google inbox
- Emerald Send$5.50/mo
- Instantly$5/mo
- Domain
- Emerald Send$15/yr
- Instantly$15/yr
- Inboxes per domain
- Emerald SendUp to 5
- InstantlyUp to 5
- Warmup
- Emerald SendIncluded. New peer-to-peer network; we don't publish a size yet.
- InstantlyIncluded. Network of 4.2M+ accounts, by Instantly's count.
- Lead database
- Emerald SendLead Finder. 250 / 1,000 / 5,000 credits a month come with the plans.
- Instantly450M+ contacts. Credits are a separate plan, from $47/mo.
- Replies
- Emerald SendUnibox with AI interest labels
- InstantlyUnibox with AI
- How it's billed
- Emerald SendPlan, domains and inboxes on one invoice
- InstantlyOutreach, credits and inboxes sold as separate products
- Customers and reviews
- Emerald SendNew. No public reviews yet.
- Instantly50,000+ sales teams; G2 4.8 from about 4,000 reviews
| As of Oct 2026 | Emerald Send | Instantly |
|---|---|---|
| Entry plan | Starter, $47/mo · $37 annual | Growth, $47/mo · $37.60 annual |
| Entry limits | 2,000 active leads · 10,000 emails/mo | 1,000 contacts · 5,000 emails/mo |
| Middle plan | Growth, $97/mo · $77 annual | Hypergrowth, $97/mo · $77.60 annual |
| Middle limits | 25,000 active leads · 100,000 emails/mo | 25,000 contacts · 125,000 emails/mo |
| Top self-serve plan | Scale, $297/mo · $237 annual | Light Speed, $358/mo · $286.30 annual |
| Top limits | 100,000 active leads · 500,000 emails/mo | 100,000+ contacts · 500,000+ emails/mo |
| Done-for-you Google inbox | $5.50/mo | $5/mo |
| Domain | $15/yr | $15/yr |
| Inboxes per domain | Up to 5 | Up to 5 |
| Warmup | Included. New peer-to-peer network; we don't publish a size yet. | Included. Network of 4.2M+ accounts, by Instantly's count. |
| Lead database | Lead Finder. 250 / 1,000 / 5,000 credits a month come with the plans. | 450M+ contacts. Credits are a separate plan, from $47/mo. |
| Replies | Unibox with AI interest labels | Unibox with AI |
| How it's billed | Plan, domains and inboxes on one invoice | Outreach, credits and inboxes sold as separate products |
| Customers and reviews | New. No public reviews yet. | 50,000+ sales teams; G2 4.8 from about 4,000 reviews |
Instantly figures are list prices and claims from Instantly's own pages and G2, as of Oct 2026. Instantly counts uploaded contacts; we count leads active in a campaign. Prices change, so check theirs before you decide. Sources: Instantly pricing, Instantly help: done-for-you inboxes, Instantly homepage, G2: Instantly.
Where Instantly is stronger
- A much bigger lead database.450M+ contacts. Ours is newer and smaller.
- An established warmup network.Theirs is large and well used. Ours is starting out.
- Proof.Tens of thousands of teams and thousands of reviews. We have none to show yet.
- More beyond email.Instantly sells more products around outreach. Emerald Send is email only.
- Cheaper inboxes and more mid-plan email.$5 an inbox against our $5.50, and 125,000 emails on their $97 plan against our 100,000.
Where Emerald Send is different
- Twice the room at $47.2,000 active leads and 10,000 emails a month on Starter, against 1,000 and 5,000.
- One bill.Your plan, domains and inboxes are on the same invoice. Lead credits come with the plan.
- A lower top plan.Scale is $297 a month for 100,000 leads and 500,000 emails. Light Speed is $358.
- Real Workspace seats, set up for you.Each inbox is a Google Workspace Business Starter seat on a tenant made only for your workspace. DNS, DKIM and warmup are done for you.
- Safety rules on from the start.Verification, bounce auto-pause, health scores and one-click unsubscribe are on by default.
Moving over takes an afternoon.
You don't have to buy new inboxes to switch. Bring the ones you already use and add more here later if you want them.
- 01Start the trialNo card needed. The trial covers up to 5 connected inboxes.
- 02Connect your inboxesSign in with Google or Microsoft 365, or add any inbox over SMTP and IMAP. They join warmup right away.
- 03Bring your leadsExport your lists from Instantly as CSV and import them. Leads already here are matched by email, not duplicated.
- 04Rebuild your sequencesPaste in your steps. Variables like {{firstName}}, fallbacks and spintax work here too, with a preview for every lead.
- 05Hand over sendingPause each inbox in Instantly before you launch it here, so no inbox sends from two tools at once.